Video in Email
It is inadvisable to embed video within an email due to weight, loading issues, and the fact that video is not supported by all email clients.
Overview
Videos can boost engagement when promoting a product, telling a story, or building emotional connection. However, embedding video directly in email is not widely supported, see the table below. Instead, the best practice is to simulate the experience using a linked thumbnail image or GIF. See Animated GIFS.
| Client | Embedded Video Support |
|---|---|
| Apple Mail (macOS/iOS) | Yes |
| Outlook (Windows) | No |
| Gmail (Web/Mobile) | No |
| Yahoo Mail | No |
Best Practices
In the example below, the image has been overlaid with a Play icon to show that it links to an online video.
Embed video files directly into the email, video is not widely supported in email so either host externally or use animated GIF
Questions?
Connect with the DLS Team on Slack or by email.
Resources
Check out additional resources.