The American Express color palette showcases the strength of our brand and helps define communication. The design system’s colors and color design tokens make it easier to create consistent and accessible experiences across products.
When the colors in the system are applied, it will be in compliance with color accessibility standards. We support Web Content Accessibility Guidelines 2.1
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To learn more about color accessibility read our blog.
Instructions provided for understanding and operating content do not rely solely on sensory characteristics of components such as shape, color, size, visual location, orientation, or sound.
Color is not used as the only visual means of conveying information, indicating an action, prompting a response, or distinguishing a visual element.
The visual presentation of text and images of text has a contrast ratio of at least 4.5:1, except for the following:
The visual presentation of the following have a contrast ratio of at least 3:1 against adjacent color(s):
Any keyboard operable user interface has a mode of operation where the keyboard focus indicator is visible.
The color accessibility chart follows the WCAG 2.1, which are a series of guidelines for making the web accessible. American Express requires products to follow the minimum contrast ratio of AA to be compliant with accessibility best practices. Level AA requires a contrast ratio of at least 4.5:1 for normal text and 3.1 for large text. Large text is 150% of the user’s default font size or 120% user’s default font size and bold.
Use a combination of icon, color and text to convey meaning, (not just one by itself) and be consistent. Provide multiple indicators so that customers who cannot easily distinguish colors can still understand and use our products.
Connect with the DLS Team on Slack or by email.
Check out additional resources.